Canon Celebrates 15th Consecutive Year of No. 1 Share of Global Interchangeable-Lens Digital Camera Market


    SINGAPORE, 28 March 2018 – Canon Inc. today announced that the Company's interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No. 1 share of the global market for 15 consecutive years1 from 2003 to 2017.

    Canon develops the key components featured in its interchangeable-lens cameras — CMOS image sensors, image processors and interchangeable lenses — In the pursuit of "Speed, Comfort and High Image Quality, the core concept of the EOS series." The Company effectively responds to the needs of a wide range of users through its extensive lineup of cameras catering to all levels of photography from beginner to professional and a total2 of 93 EF series interchangeable lenses.

    In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D Digital in other regions). This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. The Company has further bolstered the EOS lineup by continuing to introduce new products including accessories, interchangeable lenses and the EOS M series of compact-system cameras. During 2017, Canon introduced the EOS 6D Mark II as part of an impressive lineup of interchangeable-lens camera products3 that supported the Company's achievement of a 15th consecutive year at the top of the global market.

    Canon will continue to refine its diverse imaging technologies based on its core optical technology, combining still-image, video and network capabilities to expand and create an even stronger EOS System that meets the needs of increasingly diverse users to promote the spread of photo and video culture. What’s more, thanks to advances in imaging technology, Canon is opening up new expressive avenues, where texture, three-dimensionality and a sense of realism can be recreated in both still images and videos, to support appealing imaging experiences.

    1 Based on a Canon survey.
    2 Includes two EF lens extenders, two models not available in Japan and fourteen EF Cinema Lenses as of 28 March 2018.
    3 A total of six digital ILC cameras were released in Japan in 2017: The EOS 9000D (EOS 77D in other regions), EOS Kiss X9i (EOS Rebel T7i / EOS 800D in other regions) and EOS M6 in April 2017; the EOS Kiss X9 (EOS Rebel SL2 / EOS 200D in other regions) in June 2017; the EOS 6D Mark II in August 2017; and the EOS M100 in September 2017.



    About Canon Singapore Pte. Ltd.
    Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of close to 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

    More information is available at www.canon-asia.com.