Get 800mm Magnification Right in Your Pocket with Canon’s New PowerShot ZOOM
Users will never miss the action with Canon’s new concept device, which also allows for capture of photos and videos during live events and wildlife watching
SINGAPORE, 25 February 2021 — Canon today announced the launch of the PowerShot ZOOM, a pocket-sized digital monocular camera designed for those who want to get closer for activities such as sports, live performances or wildlife watching. The PowerShot ZOOM’s light and compact design makes it useful in a wide variety of situations, while its ability to capture photos and videos ensures you get to keep memories of all the sights you come across in your day out with the PowerShot ZOOM.
With the PowerShot ZOOM’s ability to instantly switch between 100mm, 400mm and 800mm focal length respectively, users will never miss an opportunity to get closer to the action regardless of whether they are attending a football match, a concert or out birdwatching. Being only slightly bigger than an average power bank, at 103.2mm in length and weighing approximately 145g, users will find it extremely portable.
“Designed to be lightweight and portable, users can easily store the Canon PowerShot ZOOM in their pocket. Despite its size, the PowerShot ZOOM is equipped with autofocus and image stabilisation, which gives users a clearer view. The PowerShot ZOOM’s optical zoom and image stabilisation ensures photos and videos are sharp, and they can instantly share these moments with others on social media,” said Imasaka Daido, Director of Regional ICP Sales & Marketing, Canon Singapore.
Simple, Fun and Easy to Use
Designed with ease of use and simplicity in mind, the PowerShot ZOOM sports a telescopic design and comes with autofocus and image stabilisation, which provides a comfortable viewing experience during prolonged use. Regardless of whether users are out birdwatching or catching a soccer match, toggling between 100mm, 400mm and 800mm with a few button presses ensure users never lose sight of the action. They can also capture those fleeting moments in the form of 12-megapixels still images or Full HD videos with a touch of the button. Capable of shooting up to 10 frames per second for stills, the PowerShot ZOOM can easily capture shots of players running across the basketball court or a flock of birds flying across the treetops.
A telephoto zoom lens coupled with an interchangeable lens camera can be a hefty combination to carry around on a trip, and the PowerShot ZOOM provides users with that extra reach without the additional bulk. They also get to immerse themselves in beautiful scenery with the 0.39-inch electronic viewfinder that has a resolution of 2.36 million dots at 59.94FPS, which is similar to the viewfinders found in premium full-frame mirrorless cameras such as the EOS RP. With this, users get a crisp image with much more detail when using the viewfinder.
Designed to be used on the go, the PowerShot ZOOM can be charged or powered via the supplied Type-C to Type-C interface cable with a compatible charger or power bank (sold separately). Users can also opt for the Canon USB Power Adapter PD-E1 (sold separately) as well. A full battery charge provides approximately 60 minutes of movie record time, 150 still shots and a live viewing time of 70 minutes. The PowerShot ZOOM uses a microSD card as storage media.
Seamless Connectivity with Smartphones for Sharing on the Go
For easy sharing on various social media platforms, images recorded on the PowerShot ZOOM can be transferred to a smartphone via Canon’s Camera Connect app wirelessly or via wired USB. With the Camera Connect app, users can perform remote shooting and share the images being viewed in real time, on a smartphone with family and friends.
When the PowerShot ZOOM is connected to a smartphone via a wired USB cable, it is recognized as a USB mass storage device, and images can be imported into the smartphone.
|Camera Model||PowerShot ZOOM|
|Image Processor||DIGIC 8|
|Image Sensor Camera Effective Pixels||Effective sensor size: 1/3-inch CMOS
Camera effective pixels: Max approx. 12.1 megapixels
|Metering System||384 zone (24 × 16) metering using image sensor|
|Autofocus Method||Face+Tracking, 1-point AF*
*Fixed at the centre of the screen for 1-pint AF
|Focal Length (35mm Equivalent)||100/400mm
Digital zoom: x2 (800mm equivalent)
*Switchable: 100mm → 400mm → 800mm
|Image Stabilizer (IS) System||Optical 4-axis IS|
|Effective ISO||Stills: 100 - 3200 set automatically
Movie shooting: 100 - 3200 set automatically
|Continuous Shooting||Max. approx. 10 shots/sec (AF fixed)|
|Max Shutter Speed||1/8000 sec.|
|Viewfinder||0.39-inch OLED, 2.36 million dots
59.94fps refresh rate
|Movie||1,920 x 1,080
29.97/23.98fps (NTSC), 25.00 fps (PAL)
|Maximum Movie Recording Time||9 min. 59 sec (per clip)
*Movie recording not possible during Wi-Fi connection
|Recording Media||microSD / microSDHC / microSDXC
*UHS-I cards compatible
|Power Supply||Built-in rechargeable lithium-ion battery|
|USB Charging / Optional Power||Can be charged/powered with USB Type-C
*With 18W (9V / 2A) or higher compatible devices
|Size||Approx. 33.4mm x 50.8mm x 103.2mm|
|Weight||Approx. 145g (incl. battery and media)|
|Network||Wi-Fi/Bluetooth Low Energy Technology|
About Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other countries and regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of more than 300 companies and employs close to 200,000 people worldwide. Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
More information is available at https://asia.canon.