SINGAPORE, 1 November 2017 –
Canon announced today that its EOS M5 compact mirrorless camera was recognized for design excellence by the Hong Kong Design Centre*, winning the Bronze Award at the DFA Design for Asia Awards 2017.
The Bronze-Award-winning EOS M5 is the first Canon compact-system camera to feature high-precision Dual Pixel CMOS AF technology which makes possible high-speed AF tracking. The camera incorporates an image sensor with approximately 24.2 million effective pixels and realizes comfortable and intuitive operation through such functions as Touch & Drag AF operations on the LCD screen, which enable users to move the AF frame displayed on the built-in EVF. In addition, the EOS M5's body features a high-quality graphite color befitting a high-end EOS M Series model.
Canon has participated in the DFA Design for Asia Awards since 2013, having thus far won awards for such products as its Cinema EOS System professional cinematography equipment, video camcorders, cameras and interchangeable lenses. Encouraged by this latest industry recognition, Canon will continue striving to create products that combine the highest levels of performance and design excellence.
About the DFA Design for Asia Awards
As prepared in English by the Hong Kong Design Centre
Since 2003, the DFA Design for Asia Awards honours and acknowledges user-centric design projects and solutions that embrace cultural values unique to Asian societies, with concerns for sustainable development and use of technology to enhance and improve the quality of life for people in the region. Organised by the Hong Kong Design Centre, and as one of the programmes of DFA Awards, the DFA Design for Asia Awards aims to celebrate design excellence and acknowledge outstanding designs with Asian perspectives, and has been a platform for design talents and corporates to showcase their design projects internationally.
* Hong Kong Design Centre (HKDC) is a non-profit organisation founded in 2001 as a strategic partner of the HKSAR Government in establishing Hong Kong as a centre of design excellence in Asia. (Quoted from the Hong Kong Design Centre homepage)
About Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of close to 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years. As a Fortune Global 500 company, Canon is guided by its
philosophy that focuses on living and working together for the common good.
More information is available at www.canon-asia.com.