Canon Launches Sumire Prime Series of Fixed Focal Length
Cinema Lenses for Positive Lock Mount Cameras to Empower
Greater Artistic Expression
SINGAPORE, 3 April 2019 - Canon today announced the launch of the Sumire Prime series of fixed focal length lenses for digital cinema cameras that employ a Positive Lock (PL) mount. The Sumire Prime series will premiere with seven new models that achieve artistically pleasing rendering of subjects.
In addition to Canon’s series of fixed focal length cinema lenses for EF mount cameras, Canon is launching this series of lenses for cameras employing a PL mount, which is widely used throughout the video production industry to cater to the diverse visual-imaging needs in the industry.
The seven new lens models that make up the Sumire Prime series employ optical technologies such as large-diameter aspherical lens elements and low-dispersion glass placed in a proprietary optical arrangement to achieve a delicate balance between soft artistic expressions and stark visual clarity.
Comparatively, Canon’s series of fixed focal length lenses for the EF mount, are characterized by their high levels of visual sharpness while the PL-mount Sumire Prime series renders beautiful, softer images with blurring of the out-of-focus areas that spreads softly into the background to achieve a delicate separation of the subject. Through the warm tones shared by both series, the lenses make possible video expression with soft, natural rendering of human subjects.
The target availabilities of the respective lenses are as below:
|CN-E14mm T3.1 FP X
CN-E20mm T1.5 FP X
CN-E24mm T1.5 FP X
CN-E35mm T1.5 FP X
CN-E50mm T1.3 FP X
CN-E85mm T1.3 FP X
CN-E135mm T2.2 FP X
About Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of more than 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
More information is available at https://asia.canon.