Unlock Your Creative Potential with the New 4K-capable Canon PowerShot SX740 HS equipped with 40x Optical Zoom
    Designed for capturing everyday moments, the new Canon PowerShot SX740 HS features the cutting-edge DIGIC 8 processor, 40x high power zoom and automatic connection features to seamlessly share your world on social media


    SINGAPORE, 31 July 2018 - Canon today announced the launch of the PowerShot SX740 HS, a lightweight, compact camera designed for users on the go. Powered by the DIGIC 8 image processor, that enables high-power zoom, auto lighting optimiser and 4K movie shooting, and a 20.3 MP high ISO speed CMOS sensor, the PowerShot SX740 HS achieves superb image quality even in lowlight conditions. With an auto transfer and auto uploading feature, users are equipped with easy connectivity for sharing on the go.
     
    “With the evolving needs of lifestyle photography and the way we share our lives, the sleek and compact PowerShot SX740 HS is poised to take your everyday photography to the next level,” said Naohiko Hayashi, Senior Director, Regional ICP Sales & Marketing, Canon Singapore. “With the DIGIC 8 processor, users will enjoy the ability to achieve creative expressions and its functional versatility makes it ideal for families, travel lovers or active social media users to upload their photos from camera to their social networks easily.”
     
    Richer Images Through Optimised Lighting
    Powered by the new DIGIC 8 imaging processor, the PowerShot SX740 HS captures pristine image quality. Even in backlit conditions, the DIGIC 8 imaging processor applies gradients to adjust highlight blowouts, achieving a well-balanced lighting, rich vibrant colours and impressive details. Users would not have to compromise their background when taking pictures with backlight, ensuring that the sunrise or sunset shots reflect stunning, sharp and intricate details.
     
    Going the Distance with 40x Optical Zoom
    With 40x optical zoom and ZoomPlus of up to 80x, the PowerShot SX740 HS is a must-have companion for travel or concerts. Users can enjoy shooting from a distance with impeccable magnification without image degradation. Adding a boost to this capability is the wide viewing angle with focal lengths of 24mm – 960mm, which allows for creative expression. For instance, users can shoot through the fenced enclosures at the zoo to capture close-up shots of animals, or create perspective distortion by playing with the relative scale of nearby and distant subjects in the background.
     
    Through the use of the enhanced image stabilisation system, the PowerShot SX740 HS overcomes the challenge of taking night shots. With Dual Sensing IS and 20.3MP high ISO speed CMOS sensor, the camera achieves superb image quality even in dimly-lit conditions. When shooting night scenes, the camera will deliver natural-looking colours in crisp quality, promising a highly accurate image representation of what is seen by the human eye.
     
    High Speed, Responsiveness and 4K clarity videos
    The shorter shutter release and shooting interval ensure that users never have to miss pivotal moments, such as when their child takes that very first step. With an improved continuous shooting speed of up to 10fps in AF fixed focus and 7.4fps in AF tracking, every unexpected movement of constantly moving subjects such as children or pets at play can be captured with precision.
     
    The PowerShot SX740 HS’s 4K movie shooting capabilities produce footage four times the resolution of full HD with exceptional depth and clarity. The 4K frame Grab function allows for high resolution still images to be extracted from the footage taken. Capturing 4k time-lapse movies of breath-taking cityscapes or landscapes in edge-to-edge high resolution becomes effortless with the scene selections function within the dedicated time-lapse movie setting.
     
    Easy to Use and Connect for Active Social Media Users
    Enjoy seamless image transfers from camera to phone while simultaneously shooting by activating the Camera Connection and Wi-Fi connection. The Bluetooth low energy technology (BLE) maintains a constant connection to the smartphone, allowing users to view images via their phone while the camera is in the bag. With the camera connected to the smartphone via BLE, the GPS coordinates1 of each photograph taken on the PowerShot SX740 HS can be logged. This way, users will be able to categorise their pictures effortlessly while capturing the sights and sounds of the world.
     
    Users can now enliven their social media presence with creative images in brilliant, sharp quality. The Self-portrait mode, enables users to check their appearances in real-time to make adjustments to brightness or add their preferred smooth-skin filter to achieve that ideal shot.
     
    With the Video Snapshot feature, users can shoot four to eight-second snippets, stitch them into a short movie and easily share the snaps on their social networks. The customisable Food Scene mode takes food photography to the next level, playing with tone and light to deliver mouth-watering shots, complete with excellent details and vivid colours.
     
    Intuitive Features for Easy Operability
    The PowerShot SX740 HS’s design and interface, are framed with the everyday user in mind. Its EOS-like user interface is designed for intuitive use and bridges the barrier between compact and EOS cameras. The addition of the Feature Assist function helps entry-level users master the camera functions effortlessly. Even without knowledge of camera settings, users can rely on the easy-to-understand screen displays and guides to capture captivating images.
     
    The Ultimate Backup Feature
    The “Image Transfer Utility” automatically sends images from the PowerShot SX740 HS to the computer and the Cloud. With this auto back-up function, users never have to worry about losing or misplacing images again.
     
    Pricing and Availability
    The PowerShot SX740 HS will be available from end of August 2018. Pricing will be advised at a later date.  
     
    Specification Summary
    PowerShot SX740 HS
    Dimensions:
    Approx. 110.1mm x 63.8mm x 39.9mm
    Weight:
    299g
    ISO speed:
    100-3200
    Zoom:
    40x (optical), 4x (digital)
    Image Sensor:
    20.3 megapixel 1/2.3” sensor
    Imaging Processor:
    DIGIC 8
    Maximum Video Quality:
    4K 30p
    Continuous Shooting Speed:
    Approx.10 fps(One-Shot AF), 7.4 fps(Servo AF)
    Wi-Fi /Bluetooth:
    Yes
     
     
    About Canon Singapore Pte. Ltd.
    Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of close to 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
     
    More information is available at https://asia.canon
     
    1BLE technology requires connection through the Canon Camera Connect app