Sundeep coined the word MotoGrapher®, combining motorcycles and photography. In 2010 he launched xBhp national print magazine, which mainly focused on photography. This turned each issue into a coffee table book, creating the only lifestyle motorcycling magazine in India and one of two dedicated motorcycle magazines. The latest version, #roadTripUnited2021 concluded in 40 days in early 2021 with immense success: 18 million plus views on YouTube, 4 million plus views on Instagram, covered 10,000 kms, brought together the world’s fastest bike and the largest capacity motorcycle, and united more than 20 prominent storytellers from the motorcycling domain who participated in the ride. Amongst other companies, Canon was also a partner in this.
Sundeep covered 65 countries so far on motorcycles around the world, many with Canon. Canon has also appeared with Sunny on many occasions in xBhp print magazine and on social media.