South & Southeast Asia
South & Southeast Asia
Canon’s goal: is for the camera user to have the ability to capture the moment instantly, effortlessly and effectively, with confidence, even in the most difficult weather environments. The L-series lenses, in particular, were intended for professional use and designed to ensure stable, trouble-free performance even in the most severe working conditions. To ensure the highest overall reliability of each and every lens, Canon considers the user's working conditions at the start of the product design phase. Dust and rain are just some of the elements that a working professional must deal with when working outdoors, so they need a camera and lens that can function as a reliable precision instrument regardless of these conditions.
With Canon L-series lenses, the ring Ultrasonic Motor (USM) and other mechanisms perform to professional specifications, regardless of the shooting environment. Every lens that bears the Canon name must deliver high reliability. To this end, Canon maintains rigorous production quality control standards at every phase, from designing the optical array to engineering mechanical parts. Production tolerances for lens element spacing, tilt, eccentricity and other specifications are measured to microns. When necessary, lenses are fine-tuned one by one, to maintain this high level of quality. Today, the L-series sets the ultimate standard of Canon reliability, with performance that can satisfy even the most demanding professionals.