South & Southeast Asia
South & Southeast Asia
L-series telephoto and super telephoto lenses are easily identified by their white lens barrels. White is an appropriate color for professional lenses, which often must operate in the heat of a blazing summer sun. In 1976, the FD600mm f/4.5 S.S.C. and the FD800mm f/5.6 S.S.C. were the first SLR camera lenses to feature a white surface, to prevent heat from accumulating in the lens barrel. In subsequent years, the “white barrel” lens has become a symbol of the professional quality of Canon lenses, and is recognized by photographers and videographers everywhere. In the era of EF lenses, the reputation of the white-barrel lens has only grown with each new improvement to performance.
White-barrel lenses are admired for their outstanding expressiveness, and for a high-speed AF that can capture even the fastest of subjects like the thrill of motor sports. At any world-class sporting event, the predominance of white barrel lenses in the press pack can attest to the ability of the L-series lenses to capture every dynamic moment. Imaging is an ever-changing form of expression, and advances in digital technology have raised expectations of lens performance to new levels. The letter ‘L’ represents a benchmark in imaging performance. It denotes a top-quality professional tool that can meet the professionals most exacting demands, and support their work at the cutting edge of their profession. But even this benchmark is just another point along the way. At Canon, the pursuit of the ideal lens quality never ends.