Canon Launches Service to Expand the Capability of 4K Broadcasting Field Zoom Lenses
Adds impressive visual representation that highlights the subject by effectively blurring the background
SINGAPORE, 2 April 2025 — Canon Inc. and Canon Marketing Japan Inc. announced that Canon will launch a paid service for achieving impressive image expression that makes the subject stand out against effectively blurred backgrounds to its lenses for 4K compatible broadcasting cameras and will begin pre-registration on 3 April 20251. This type of visual expression, which Canon calls “Novel Look,” will be made available for the UHD-DIGISUPER 122 112x (launched in April 2019) and UHD-DIGISUPER 111 111x field zoom lenses2 (launched in February 2019).
In recent years, video expressions featured highlighted subjects against blurred backgrounds have been frequently used in sports broadcasts and recording music events. By incorporating special optical units into these lenses, Canon will expand the range of video expression for broadcast lens users by making it possible to shoot impressive footage with a shallow depth of field, while taking advantage of these lenses’ characteristic high magnification zoom functions.
The new service provides not only a sophisticated way to highlight a subject but also ease of focus. Thanks to the optical units that utilise its proprietary optical design, Canon has realised a mechanism that makes it easy to focus when shooting with the aperture open, where focusing is generally difficult, thereby enabling video expressions that accentuates the subject. This feature makes it possible to record decisive moments at sports broadcasts or music events in a highly impressive way with video footage that stands out above the rest.
In addition, the service will allow users of the UHD-DIGISUPER 122 and UHD-DIGISUPER 111 to enjoy both Novel Look and these lenses’ existing vivid view with deep, screen-wide depth-of-field, easily switching between them. There is no need for users to have another lens, a camera to attach it to, or other operating equipment in order to achieve new forms of expression. Instead, camera operators can utilise the new feature smoothly while maintaining the familiar shooting settings. Since the colour tone of the Novel Look expression is the same as that of existing field zoom lenses, no colour tone adjustment is required when switching between the two.
Canon plans to commercialise field zoom lenses with 122x and 111x zoom for 4K broadcast cameras equipped with optical units for the Novel Look service.
About Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other countries and regions. The parent company Canon Inc. has a global network of more than 300 companies and employs about 170,000 people worldwide. Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
More information is available at https://asia.canon.
1 Provision of services is scheduled to begin in late July 2025.
2 Canon will handle the installation of these optical units and firmware updates for compatible zoom demand.
