Canon Celebrates Significant Milestones with Production of 110 Million EOS Series Cameras and 160 Million Interchangeable RF/EF Lenses
SINGAPORE, 29 June 2023 — Canon Inc. announced today that the company has reached two major production milestones — a cumulative total of 110 million1 EOS Series interchangeable-lens cameras in March and 160 million2 RF/EF series interchangeable lenses in May. An EOS R6 Mark II (released in December 2022) was the 110 millionth EOS series camera produced, while an RF100mm F2.8 L MACRO IS USM (released in July 2021) became the Company’s 160 millionth interchangeable lens.
Production of EOS Series Cameras Reaches 110 Million Mark through Canon’s Pursuit of “Speed, Comfort and High Image Quality”
EOS, or Electro Optical System, is also the name of the Greek goddess of the dawn. Canon’s EOS system debuted alongside the EF series of interchangeable lenses in March 1987 as the world’s first fully-electronic mount system for silver halide film AF SLR cameras. During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D in other regions) in September 2003. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. Canon’s desire to further expand the boundaries of visual expression led to its next-generation EOS R System, launched in October 2018. By striving to expand its lineup of attractive products to meet a diverse range of needs, Canon’s EOS series has gained and maintained the support of many users over the years. As a result, the company has maintained the world’s No. 1 share3 of digital SLR cameras over 20 years, from 2003 to 2022. In March 2023, Canon produced its 110 millionth EOS series camera.
Production of Canon RF/EF Lenses Reaches 160 Million Unit Production Milestone on The Strength of Advanced Imaging Technology
Canon’s proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including such world’s firsts4 as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered diffractive optical (DO) element.
With the addition of the RF Lens — which achieves unprecedented high image quality by leveraging a large aperture and short-back focus, along with a high-speed signal transmission system, that are the hallmarks of the EOS R System launched in 2018 — the entire range of lenses has been expanded to include a total of 115 models5, expanding the possibilities of image capture. In May 2023, the Company celebrated the production of 160 million EOS series interchangeable lenses.
Refining its proprietary imaging technologies, Canon will continue to strengthen and expand the EOS series along with its RF and EF lens lineup, striving to push the frontier of imaging forward and to contribute to the further development of photographic and video imaging culture.
The EOS Series
The EOS series, a new generation of AF SLR cameras that adopt the world's first electronic mount system and achieve full electronic control of the entire system, was launched with the EOS 650, the first of the series, released in March 1987.
As silver halide cameras boomed, Canon launched several models covering a wide range of user needs, including the EOS-1 in Japan in 1989, aimed at professionals, and the EOS Kiss (EOS Rebel XS or EOS 500 in other regions) in Japan in 1993, which achieved a compact, lightweight design and greatly expanded Canon’s user base. Then in 2003, during the early years of the digital camera age, the Company released in Japan the groundbreaking EOS Kiss Digital (EOS Digital Rebel or EOS 300D Digital in other regions), an entry-level digital SLR camera that realized a compact, lightweight body at an affordable price. This move would trigger a massive expansion of the camera market, with Canon claiming the overwhelming lead in market share that same year. With the later release of the EOS-1D Series for professionals and the EOS 5D series, which helped popularize video capture using SLR cameras, Canon has continued to release epoch-making products.
In October 2018 Canon launched the EOS R System, which includes the inaugural EOS R and the EOS R5 — the first camera to feature 8K video recording — released in July 2020 along with the EOS R3 in November 2021, which features tracking of fast-moving subjects and continuous shooting performance, and the compact, light-weight EOS R100, thus expanding the company’s product lineup. In addition, Canon launched the EOS VR System, designed to record video for virtual reality content, in December 2021. With the launch of these products and technologies, Canon is tirelessly pursuing new possibilities for visual expression.
Canon’s RF and EF Lenses
Since the release of the first EF lens, launched alongside the EOS series in March 1987, Canon has produced such EF lenses featuring world-first technologies as the EF75-300mm f/4-5.6 IS USM with image stabilization in Japan in 1995, the EF400mm f/4 DO IS USM with a DO lens in Japan in 2001 and the EF24mm f/1.4L II USM, treated with highly antireflective Subwavelength Structure Coating (SWC6) in Japan in 2008. In 2018, Canon released the RF28-70mm F2 L USM — a standard zoom lens to achieve the world’s first fast f/2 aperture across the entire zoom range7 — and in May 2023, the company released the RF100-300mm F2.8 L IS USM large-diameter telephoto zoom lens that realizes both high image quality and portability.
Today, Canon boasts 115 lenses in its rich RF and EF lens lineup that comprises such lenses as an ultra-wide-angle 5.2 mm focal length lens, an 1200 mm focal length super-telephoto lens and EF Cinema Series lenses for video production. With a wide selection of lenses for every purpose including zoom lenses, IS-equipped lenses, fast-aperture lenses, macro lenses, VR lenses and even the TS-E tilt-shift lenses, Canon is well-positioned to meet the needs of various users.
About Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other countries and regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of more than 300 companies and employs about 180,000 people worldwide. Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
More information is available at https://asia.canon.
1 Total unit sales of both silver halide (film) and digital cameras. Includes cinema cameras for video production.
2 Includes EF, EF-S, RF, RF-S, EF-M and EF Cinema lenses and lens extenders.
3 In terms of market share by number of units sold. Based on Canon research.
4 Among interchangeable SLR camera lenses. Based on Canon research.
5 The number of types of lenses available for sale may differ depending on regional markets. Includes four lens extenders. As of June 28, 2023.
6 Subwavelength Structure Coating: a specialized lens coating that offers strong anti-reflection properties.
7 Among interchangeable lenses supporting autofocus across the entire standard zoom range and compatible with 35 mm equivalent full-frame sensor cameras. Based on Canon research.